Web traffic to a website will determine its popularity.  Web traffic is not sales, very often people get confused that more traffic is considered as more sales. Until and unless the traffic is converted into sales the website cannot yield revenue for the business.  If the user is not interested about your product or services he will shift away to some other website.

When you want to implement various methods to generate web traffic, you must first choose the targeted traffic and customer segment. You should also track various web traffic methods which generate more quality of traffic and avoid untargeted traffic sources.

Your advertising campaigns should create impressions and interest to the audience. When you succeed in convincing the audience you can reap maximum returns as possible.

• Search Engine Optimization:  As the research done by the experts say that most of the customers search for the products and services in the search engines before they purchase them. When they search for the query, if your website doesn’t show up in the search results you seem to lose your business. Therefore, your website should be optimized to get unlimited web traffic.
• Blogging: Blogs are like day to day journals which contribute updated information. People crave for knowledge; they will search out for blogs. Create impressive and informative blogs that should satisfy the needs of the people.
• Social Bookmarking: The concept of social bookmarking is to store information for the future reference. If any user finds it useful, he will bookmark the content and thumbs up or vote up. If he is frustrated about the content he will thumbs down or vote down. Create impressive content that motivate the user to link to you.

There are several traffic options available in the internet such as (PPC) pay per click, pay per Action, reciprocal ventures, participating in various discussion forums, social networks (like twitter, Face book, MySpace, YouTube, etc.), article writing,  adding email signatures to your emails, writing a press-release and many more.